offer-positioning-auditor

审核产品或服务的清晰度、差异化和购买摩擦。在发布或销售之前改善定位、承诺、受众契合度和转化时使用。

## 概述（中文）

审核产品或服务的清晰度、差异化和购买摩擦。在发布或销售之前改善定位、承诺、受众契合度和转化时使用。

## 原文

# Offer Positioning Auditor

Use this skill to tighten an offer before trying to sell it.

## Audit order

1. who the offer is for
2. what painful problem it solves
3. why this is better than alternatives
4. what makes buying feel risky or unclear
5. the smallest change that could improve conversion

## Output

Return:

1. strongest current angle
2. weakest positioning point
3. a cleaner one-line offer
4. 3 concrete edits to increase sales clarity

## Good bias

- clearer beats clever
- narrower beats vague
- plain language beats jargon
- believable promise beats inflated promise