b2c-marketing

通过 TikTok、Instagram Reels 和 YouTube Shorts 上的短视频内容进行 B2C 移动应用营销。在为消费者应用程序创建、安排或制定有机社交媒体内容策略时使用。涵盖幻灯片生成、标题编写、格式研究、通过 Post Bridge API 发布以及内容性能分析。

# B2C Marketing — Short-Form Video Content Machine

Automate organic B2C app marketing through short-form video on TikTok, Instagram Reels, and YouTube Shorts. This skill is based on a proven method that drove 30,000 downloads in one month with zero ad spend.

## The Growth Playbook

### Phase 1: Account Warmup (Days 1-2)
- Create new account(s) on Instagram and/or TikTok
- Scroll 15 min/day in your target audience niche ONLY
- Follow, comment, and like posts that your app/product is relevant to
- This teaches the algorithm where to push your content — CRITICAL for TikTok especially
- Never buy old accounts — they suck and have a locked-in audience you can't change
- Same email for multiple TikTok accounts is fine

### Phase 2: Research (Ongoing)
- Save any videos you see that you could remake to promote your app
- Study what other apps in your niche are doing
- Browse competitor accounts — sort by Popular on TikTok to see their top performers
- Note caption patterns, video length, hooks, hashtags
- Think creatively about how existing viral formats can showcase YOUR app

### Phase 3: Start Posting (Day 3+)
- Start with 1 post/day per warmed account — quality over quantity
- Every post needs a CTA relevant to your app (in caption, comment, or end of video)
- Views without downloads are useless — always tie content back to your app
- If you can't break 500 views after consistent posting, pause 2-3 days and improve content quality

### Phase 4: Find Your Winner
- Each app's "winning format" is unique — this may take 300+ videos to find
- Keep testing new formats, hooks, and angles
- Once you find a format that pops, DOUBLE DOWN on it
- Make variations of your winner — same hook structure, different content

### Phase 5: Scale with Post Bridge
- Once you have a winning format, scale to 2-6 posts/day
- Use Post Bridge API to upload and schedule across IG, TikTok, YouTube simultaneously
- Instagram as main platform, then reupload to YouTube, TikTok, and others via Post Bridge
- This takes 10x less time than posting manually on each platform

## What the Algorithm Wants

The algo LOVES two things:
1. **Watch time** — short videos (under 10 seconds) get highest completion rates
2. **Comments** — make content that drives people to comment ("what app is this?")

Your two goals with every piece of content: maximize watch time and drive comments.

Don't name the app in the caption — let people ask in comments. This drives engagement AND the algo rewards comment activity.

## Content Strategy

### Key Principles
- Hook in first 1-2 seconds (text overlay or surprising visual)
- "POV:" captions drive curiosity and shares
- Show the app in action, not just talking about it
- Emotional triggers: love, FOMO, curiosity, relatability
- 1 creative, well-thought-out post > 5 pieces of slop
- Log every lesson, iterate on what works

### The Hook Formula

**WINNING formula:** [Another person] + [conflict/doubt] → showed them [app/result] → they changed their mind

- Creates a story in the viewer's head — they picture the reaction
- It's about the HUMAN MOMENT, not the app
- Self-focused hooks about features/price → dead
- Always ask: "Who's the other person, and what's the conflict?"

### Hook Templates (adapt to your niche)
- `pov: [relatable scenario involving your app]`
- `found the cutest/best/most useful [app type] for [audience]`
- `may this type of [emotion] find you [emoji]`
- `[person] didn't believe me until I showed them this`
- `this [feature] is actually insane`
- `how did I not know about this sooner`

### Hashtag Strategy
- Max 4-5 hashtags per post
- Mix broad (#fyp #viral) with niche (#yourappniche)
- Don't include app name in hashtags unless it's already known

### Slideshow Format
AI-generated slideshows for TikTok/Reels — see `references/slideshow-method.md`:
- Use AI image generation for frames
- Add text overlays programmatically
- Great for apps without visual demo content

## Posting via Post Bridge API

Base: `https://api.post-bridge.com` | Auth: `Authorization: Bearer <key>`

### Setup
1. Create Post Bridge account at post-bridge.com ($9/mo, API add-on $14/mo)
2. Connect your social accounts (TikTok, Instagram, YouTube, Twitter, etc.)
3. Get API key from Settings → API
4. Store in workspace `.env`: `POST_BRIDGE_API_KEY=pb_live_xxxxx`

### Posting Flow
1. `POST /v1/media/create-upload-url` → `{ "mime_type": "video/mp4", "size_bytes": <int>, "name": "file.mp4" }`
2. `PUT <upload_url>` with binary file
3. `POST /v1/posts` with caption, media IDs, social_account IDs, optional `scheduled_at`
4. `GET /v1/posts/<id>` to check status

### Platform Configs (pass in `platform_configurations`)
- **TikTok:** `{ draft: true, video_cover_timestamp_ms: 3000 }` — draft lets you add trending sound manually
- **Instagram:** `{ video_cover_timestamp_ms: 3000 }` — normal reel by default
- **YouTube:** `{ video_cover_timestamp_ms: 3000 }` — posts as Short automatically

### Scheduling
- Set `scheduled_at` (ISO 8601 UTC) to schedule ahead
- Omit for instant post
- Stagger posts throughout the day (e.g. 9am + 3pm)

## Performance Tracking

Track every post in a local file:
- Post ID, platform, caption, format type, date
- Check views by browsing platform pages
- Note which hooks/formats perform best
- Weekly review: double down on winners, try new variations of top performers
- If a format stops working, go back to research phase

## Daily Workflow

1. Pick next unposted video from content folder
2. Extract frame → read text overlay → write caption + hashtags
3. Upload media → create post → schedule or post instantly
4. Move video to `posted/` subfolder
5. Set cron to check post status 5 mins after scheduled time
6. Report results (include TikTok caption in copy-paste block if using draft mode)
7. Repeat for each daily post slot

---

## 中文说明

# B2C Marketing — 短视频内容机器

通过 TikTok、Instagram Reels 和 YouTube Shorts 上的短视频，自动化有机的 B2C 应用营销。本技能基于一套经过验证的方法，该方法在一个月内零广告投放带来了 30,000 次下载。

## 增长操作手册

### 阶段 1：账号预热（第 1-2 天）
- 在 Instagram 和/或 TikTok 上创建新账号
- 每天仅在你的目标受众细分领域刷 15 分钟
- 关注、评论并点赞与你的应用/产品相关的帖子
- 这会教会算法将你的内容推送到何处——尤其对 TikTok 至关重要
- 永远不要购买旧账号——它们很糟糕，而且有你无法改变的固化受众
- 多个 TikTok 账号使用同一邮箱是可以的

### 阶段 2：研究（持续进行）
- 保存任何你看到、可以翻拍来推广你应用的视频
- 研究你所在细分领域的其他应用在做什么
- 浏览竞品账号——在 TikTok 上按 Popular 排序以查看其表现最好的内容
- 记录标题模式、视频长度、钩子、话题标签
- 创造性地思考现有的爆款格式如何展示你的应用

### 阶段 3：开始发布（第 3 天起）
- 每个已预热账号从每天 1 帖开始——质量重于数量
- 每条帖子都需要一个与你应用相关的 CTA（在标题、评论或视频结尾处）
- 没有下载的播放量毫无用处——始终将内容关联回你的应用
- 如果持续发布后仍无法突破 500 次播放，暂停 2-3 天并提升内容质量

### 阶段 4：找到你的爆款
- 每款应用的"制胜格式"都是独特的——找到它可能需要 300+ 个视频
- 持续测试新格式、钩子和角度
- 一旦找到能引爆的格式，就全力押注
- 制作你制胜内容的变体——相同的钩子结构，不同的内容

### 阶段 5：用 Post Bridge 扩展规模
- 一旦有了制胜格式，扩展到每天 2-6 帖
- 使用 Post Bridge API 同时上传并安排发布到 IG、TikTok、YouTube
- 以 Instagram 为主平台，然后通过 Post Bridge 重新上传到 YouTube、TikTok 等
- 这比在每个平台手动发布节省 10 倍时间

## 算法想要什么

算法钟爱两样东西：
1. **观看时长** — 短视频（10 秒以下）的完播率最高
2. **评论** — 制作能驱动人们评论的内容（"这是什么应用？"）

你每条内容的两个目标：最大化观看时长并驱动评论。

不要在标题里点名应用——让人们在评论里问。这能驱动互动，而且算法会奖励评论活跃度。

## 内容策略

### 关键原则
- 在前 1-2 秒内设置钩子（文字叠加或令人意外的画面）
- "POV:" 标题驱动好奇心和分享
- 展示应用的实际运作，而不只是谈论它
- 情绪触发点：爱、FOMO、好奇、共鸣
- 1 条有创意、经过深思熟虑的帖子 > 5 条粗制滥造的内容
- 记录每一条经验，对有效的内容进行迭代

### 钩子公式

**制胜公式：** [另一个人] + [冲突/怀疑] → 给他们展示 [应用/结果] → 他们改变了想法

- 在观众脑海中构建一个故事——他们会想象那个反应
- 关键在于人性化时刻，而不是应用本身
- 关于功能/价格的自我中心钩子 → 死路一条
- 始终问：“另一个人是谁，冲突是什么？”

### 钩子模板（按你的细分领域调整）
- `pov: [涉及你应用的可共鸣场景]`
- `found the cutest/best/most useful [app type] for [audience]`
- `may this type of [emotion] find you [emoji]`
- `[person] didn't believe me until I showed them this`
- `this [feature] is actually insane`
- `how did I not know about this sooner`

### 话题标签策略
- 每条帖子最多 4-5 个话题标签
- 混合宽泛标签（#fyp #viral）与细分标签（#yourappniche）
- 除非应用已为人所知，否则不要在话题标签中包含应用名称

### 幻灯片格式
为 TikTok/Reels 生成的 AI 幻灯片——参见 `references/slideshow-method.md`：
- 使用 AI 图像生成制作帧
- 以编程方式添加文字叠加
- 非常适合没有可视化演示内容的应用

## 通过 Post Bridge API 发布

基址：`https://api.post-bridge.com` | 认证：`Authorization: Bearer <key>`

### 设置
1. 在 post-bridge.com 创建 Post Bridge 账号（$9/月，API 附加组件 $14/月）
2. 连接你的社交账号（TikTok、Instagram、YouTube、Twitter 等）
3. 从