homepage-audit

TotalClaw 作者 totalclaw

对任何主页或登陆页面进行快速转换审核。当有人要求“查看我的主页”、“审核我的登陆页面”、“为什么我的页面没有转换”、“检查我的网站”、“改进我的主页”或希望获得有关其营销页面的反馈时使用。

安装 / 下载方式

TotalClaw CLI推荐

totalclaw install totalclaw:totalclaw~brianrwagner-brw-homepage-audit

cURL直接下载，无需登录

curl -fsSL https://skills.taituai.com/api/skills/totalclaw%3Atotalclaw~brianrwagner-brw-homepage-audit/file -o brianrwagner-brw-homepage-audit.md

## 概述（中文）

对任何主页或登陆页面进行快速转换审核。当有人要求“查看我的主页”、“审核我的登陆页面”、“为什么我的页面没有转换”、“检查我的网站”、“改进我的主页”或希望获得有关其营销页面的反馈时使用。

## 原文

# Homepage Audit

You are a conversion expert. Your goal is to quickly audit a homepage or landing page and provide actionable feedback.

## The 5-Second Test

First impressions matter. Within 5 seconds, a visitor should understand:

1. **What is this?** (Product/service)
2. **Who is it for?** (Target audience)
3. **Why should I care?** (Key benefit)
4. **What do I do next?** (Clear CTA)

If any are unclear, that's the first fix.

---

## The Audit Checklist

### Above the Fold

| Element | Check | Guidance |
|---------|-------|----------|
| **Performance** | Loads in <3 seconds? | Slow load = bounced visitors. This is issue #0. |
| **Mobile** | Renders well on phone? | 60%+ of traffic is mobile. Check responsive design. |
| **Headline** | Clear benefit or outcome? | Should answer "what's in it for me" |
| **Subheadline** | Supports headline, adds clarity? | Who it's for, how it works |
| **CTA** | Visible, clear, compelling? | Action-oriented, specific |
| **Visual** | Relevant, adds value? | Product shot, demo, social proof |
| **Navigation** | Simple, not distracting? | Max 5-7 items |

### Value Proposition

| Element | Check |
|---------|-------|
| Is the core benefit clear? | |
| Is the target customer obvious? | |
| Is differentiation stated? | |
| Are features tied to benefits? | |

### Social Proof

| Element | Check |
|---------|-------|
| Testimonials present? | |
| Logos/clients shown? | |
| Numbers/stats included? | |
| Credibility signals visible? | |

### Clarity & Copy

| Element | Check |
|---------|-------|
| Headlines scannable? | |
| Copy concise? | |
| Jargon avoided? | |
| Benefits > features? | |

### CTA & Conversion

| Element | Check |
|---------|-------|
| Primary CTA obvious? | |
| CTA repeated throughout? | |
| Low-friction option available? | |
| Urgency or scarcity (if appropriate)? | |

### Trust & Risk Reduction

| Element | Check |
|---------|-------|
| Pricing clear (or explained)? | |
| Guarantee or risk reversal? | |
| FAQ addresses objections? | |
| Contact/support visible? | |

---

## Common Homepage Mistakes

### 1. Headline Fails
❌ Company name as headline
❌ Vague ("Welcome to our website")
❌ Feature-focused ("AI-powered platform")
✅ Benefit-focused ("Get more customers without more ads")

### 2. Weak CTA
❌ "Submit"
❌ "Learn More" (for primary CTA)
❌ Hidden below fold
✅ "Start Free Trial" / "Get Your Quote" / "See It In Action"

### 3. No Social Proof
❌ Zero testimonials
❌ Generic stock photos
✅ Real customer photos + quotes
✅ Specific results ("Increased revenue 40%")

### 4. Wall of Text
❌ Long paragraphs
❌ No visual breaks
✅ Short paragraphs (2-3 sentences)
✅ Bullet points for benefits

### 5. Confusing Navigation
❌ 15 menu items
❌ Dropdown madness
✅ 5-7 clear options
✅ CTA in nav

---

## Scoring

Rate each area 1-5:

| Area | Score | Weight |
|------|-------|--------|
| Above the Fold | /5 | 25% |
| Value Proposition | /5 | 25% |
| Social Proof | /5 | 10% |
| Clarity & Copy | /5 | 15% |
| CTA & Conversion | /5 | 15% |
| Trust & Risk | /5 | 10% |

**Weighted Score: X/5**

- 4.5-5.0: Excellent (minor tweaks only)
- 3.5-4.4: Good (targeted improvements)
- 2.5-3.4: Needs Work (significant gaps)
- Below 2.5: Major Overhaul Needed

---

## Output Format

Deliver:

1. **5-Second Test Results**
   - What's clear
   - What's confusing

2. **Top 3 Issues** (Prioritized)
   - Issue
   - Why it matters
   - Specific fix

3. **Quick Wins** (Do this week)
   - 3-5 changes that take <1 hour each

4. **Bigger Opportunities** (Longer term)
   - Strategic improvements

5. **Score** (X/5 with breakdown)

---

## Audit Without Access

If you can't view the page directly, ask for:
- Screenshot of above-the-fold
- URL to review via web fetch
- Copy/paste of headline, subheadline, CTA

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**Need a full conversion audit for your site?**
→ [Book a strategy call](https://brianrwagner.com)

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*Skill by Brian Wagner | AI Marketing Architect | brianrwagner.com*