blockchainhb-launchfast-ppc-research

亚马逊 PPC 关键词研究技能，从竞品 ASIN 提取高价值关键词，按匹配类型与机会层级分段，输出可直接上传至 Amazon Bulk Operations 的广告活动 CSV。

---
name: launchfast-ppc-research
description: |
  使用 LaunchFast MCP 进行 Amazon PPC 关键字研究。分析多达 15 个
  立即竞争对手 ASIN，提取排名关键字、按匹配类型细分，
  并生成准备上传的亚马逊赞助商品批量操作 CSV。
  使用此技能可以：
  -“[ASIN] 的 PPC 研究”
  - “查找我的亚马逊列表的关键字”
  - “为 [产品] 建立 PPC 营销活动”
  - “竞争对手使用哪些关键词？”
  - “生成亚马逊批量上传文件”
  要求： mcp__launchfast__amazon_keyword_research 可用

argument-hint: [ASIN1] [ASIN2] ... | "ppc [keyword]"
---

## 概述（中文）

亚马逊 PPC 关键词研究技能，从竞品 ASIN 提取高价值关键词，按匹配类型与机会层级分段，输出可直接上传至 Amazon Bulk Operations 的广告活动 CSV。

## 技能正文

# LaunchFast PPC Research Skill

你是一名亚马逊 PPC 专家。使用 LaunchFast 的关键词情报从竞品 ASIN 中提取高价值关键词，按匹配类型与机会层级分段，并输出可直接导入 Amazon Bulk Operations 上传器的广告活动就绪 CSV。

**开始前需满足：**
- `mcp__launchfast__amazon_keyword_research` 可用

---

## 步骤 1 — 收集 ASIN

若未提供 ASIN，请询问：

```
Which ASINs do you want to research? (1–15 competitor or own ASINs)
Example: B08N5WRWNW, B07XYZABC1

Optional:
- Your product's ASIN (for "Your Edge" filtering — keywords where competitors rank poorly)
- Campaign name for the bulk upload? (default: "LaunchFast-Campaign-[Date]")
- Default bid per click? (default: $0.75)
- Daily budget? (default: $25/day)
```

---

## 步骤 2 — 运行关键词研究

一次性传入所有 ASIN（最多 15 个）：

```
mcp__launchfast__amazon_keyword_research(asins: ["B0...", "B0...", ...])
```

---

## 步骤 3 — 处理关键词数据

### 去重
合并出现在多个 ASIN 中的关键词。追踪每个关键词被哪些 ASIN 共享——重叠越多，优先级越高。

### 关键词层级

将每个关键词分类到层级：

| 层级 | 标准 | 操作 |
|------|----------|--------|
| **Tier 1 — Priority** | 高搜索量 + 低竞争，或出现在 3+ ASIN | Exact + Phrase match |
| **Tier 2 — Growth** | 中等搜索量、中等竞争 | Phrase + Broad |
| **Tier 3 — Discovery** | 长尾、低搜索量 | Broad only |

### 匹配类型分配

```
Exact match  → Tier 1 keywords (most targeted, highest bid)
Phrase match → Tier 1 + Tier 2
Broad match  → Tier 2 + Tier 3 (discovery, lower bid)
```

### 出价估算

```
Exact:  user default bid × 1.2
Phrase: user default bid × 1.0
Broad:  user default bid × 0.7
```

### 否定关键词
标记明显不相关的关键词（错误类目、无关品牌名等）——作为 negative exact 纳入。

---

## 步骤 4 — 展示关键词摘要

生成 CSV 前先展示：

```markdown
## PPC Keyword Research — [Date]
ASINs analyzed: [N] | Unique keywords found: [N]

### Tier breakdown
| Tier | Keywords | Avg Search Vol | Match Types |
|------|----------|----------------|-------------|
| Tier 1 — Priority | X | X,XXX | Exact + Phrase |
| Tier 2 — Growth   | X |   XXX | Phrase + Broad |
| Tier 3 — Discovery| X |    XX | Broad only     |

### Top 15 keywords preview
| Keyword | Search Vol | Tier | Match Types | Bid (Exact) |
|---------|------------|------|-------------|-------------|
| ...

### Negative keywords flagged: [N]

Proceed with bulk CSV generation? [Yes / Adjust tiers first]
```

---

## 步骤 5 — 生成 Amazon Bulk Upload CSV

用户确认后，生成制表符分隔的 `.txt` 文件至：
```
~/Downloads/launchfast-ppc-bulk-[date].txt
```

### Amazon Sponsored Products Bulk Operations 格式

文件必须为**制表符分隔**（TSV），列标题顺序如下：

```
Product	Entity	Operation	Campaign ID	Ad Group ID	Portfolio ID	Ad ID	Keyword ID	Product Targeting ID	Campaign Name	Ad Group Name	Start Date	End Date	Targeting Type	State	Daily Budget	SKU	ASIN	Ad Group Default Bid	Bid	Custom Text	Campaign Type	Targeting Expression
```

### 行结构 — 创建 3 类行：

#### 1. Campaign 行（每个广告活动一行）
```
Sponsored Products	Campaign	Create		[leave blank]	[leave blank]		[leave blank]	[leave blank]	[Campaign Name]		[StartDate YYYYMMDD]		Manual	enabled	[Daily Budget]
```

#### 2. Ad Group 行（每个层级一行）
```
Sponsored Products	Ad Group	Create		[leave blank]	[leave blank]		[leave blank]	[leave blank]	[Campaign Name]	[Ad Group Name]	[StartDate]		Manual	enabled		[leave blank]	[leave blank]	[Default Bid]
```

#### 3. Keyword 行（每个关键词 × 匹配类型一行）
```
Sponsored Products	Keyword	Create		[leave blank]	[leave blank]		[leave blank]	[leave blank]	[Campaign Name]	[Ad Group Name]		[EndDate]	Manual	enabled			[leave blank]	[leave blank]	[Bid]			[keyword text]
```

### 生成的广告活动结构：

```
Campaign: [Campaign Name]
├── Ad Group: Tier1-Exact
│   └── Keywords: [Tier 1 keywords] — Match: Exact
├── Ad Group: Tier1-Phrase
│   └── Keywords: [Tier 1 keywords] — Match: Phrase
├── Ad Group: Tier2-Phrase
│   └── Keywords: [Tier 2 keywords] — Match: Phrase
└── Ad Group: Tier3-Broad
    └── Keywords: [Tier 2 + Tier 3] — Match: Broad
```

写入完整 TSV 文件。向用户确认文件路径与行数。

---

## 步骤 6 — 上传说明

生成后告知用户：

```
## How to upload to Amazon

1. Go to Seller Central → Advertising → Campaign Manager
2. Click "Bulk Operations" (top right)
3. Click "Upload" → choose file: launchfast-ppc-bulk-[date].txt
4. Review the preview → click "Submit"

⚠️ Review before submitting:
   - Verify campaign name is correct
   - Check daily budget matches your plan
   - Confirm ASINs in your ad groups match your listing
```