on-page-seo-auditor
当用户要求“审核页面 SEO”、“页面 SEO 检查”、“SEO 得分”、“页面优化”、“此页面有哪些 SEO 问题”、“此页面 SEO 有什么问题”、“对我的页面进行评分”或“为什么此页面没有排名”时，应该使用此技能。执行全面的页面 SEO 审核，以识别优化机会，包括标题标签、元描述、标题、内容质量、内部链接和图像优化。有关服务器、速度和爬网问题，请参阅 Technical-seo-checker。有关完整的 EEAT 内容质量评分，请参阅 content-quality-auditor。
安装 / 下载方式
TotalClaw CLI推荐
totalclaw skills install shop:totalclaw:totalclaw~aaron-he-zhu-on-page-seo-auditorcURL直接下载，无需登录
curl -fsSL https://skills.taituai.com/api/skills/totalclaw%3Atotalclaw~aaron-he-zhu-on-page-seo-auditor/file -o aaron-he-zhu-on-page-seo-auditor.md## 概述（中文）
当用户要求“审核页面 SEO”、“页面 SEO 检查”、“SEO 得分”、“页面优化”、“此页面有哪些 SEO 问题”、“此页面 SEO 有什么问题”、“对我的页面进行评分”或“为什么此页面没有排名”时，应该使用此技能。执行全面的页面 SEO 审核，以识别优化机会，包括标题标签、元描述、标题、内容质量、内部链接和图像优化。有关服务器、速度和爬网问题，请参阅 Technical-seo-checker。有关完整的 EEAT 内容质量评分，请参阅 content-quality-auditor。
## 原文
# On-Page SEO Auditor
> **[SEO & GEO Skills Library](https://skills.sh/aaron-he-zhu/seo-geo-claude-skills)** · 20 skills for SEO + GEO · Install all: `npx skills add aaron-he-zhu/seo-geo-claude-skills`
<details>
<summary>Browse all 20 skills</summary>
**Research** · [keyword-research](../../research/keyword-research/) · [competitor-analysis](../../research/competitor-analysis/) · [serp-analysis](../../research/serp-analysis/) · [content-gap-analysis](../../research/content-gap-analysis/)
**Build** · [seo-content-writer](../../build/seo-content-writer/) · [geo-content-optimizer](../../build/geo-content-optimizer/) · [meta-tags-optimizer](../../build/meta-tags-optimizer/) · [schema-markup-generator](../../build/schema-markup-generator/)
**Optimize** · **on-page-seo-auditor** · [technical-seo-checker](../technical-seo-checker/) · [internal-linking-optimizer](../internal-linking-optimizer/) · [content-refresher](../content-refresher/)
**Monitor** · [rank-tracker](../../monitor/rank-tracker/) · [backlink-analyzer](../../monitor/backlink-analyzer/) · [performance-reporter](../../monitor/performance-reporter/) · [alert-manager](../../monitor/alert-manager/)
**Cross-cutting** · [content-quality-auditor](../../cross-cutting/content-quality-auditor/) · [domain-authority-auditor](../../cross-cutting/domain-authority-auditor/) · [entity-optimizer](../../cross-cutting/entity-optimizer/) · [memory-management](../../cross-cutting/memory-management/)
</details>
This skill performs detailed on-page SEO audits to identify issues and optimization opportunities. It analyzes all on-page elements that affect search rankings and provides actionable recommendations.
## When to Use This Skill
- Auditing pages before or after publishing
- Identifying why a page isn't ranking well
- Optimizing existing content for better performance
- Creating pre-publish SEO checklists
- Comparing your on-page SEO to competitors
- Systematic site-wide SEO improvements
- Training team members on SEO best practices
## What This Skill Does
1. **Title Tag Analysis**: Evaluates title optimization and CTR potential
2. **Meta Description Review**: Checks description quality and length
3. **Header Structure Audit**: Analyzes H1-H6 hierarchy
4. **Content Quality Assessment**: Reviews content depth and optimization
5. **Keyword Usage Analysis**: Checks keyword placement and density
6. **Internal Link Review**: Evaluates internal linking structure
7. **Image Optimization Check**: Audits alt text and file optimization
8. **Technical On-Page Review**: Checks URL, canonical, and mobile factors
## How to Use
### Audit a Single Page
```
Audit the on-page SEO of [URL]
```
```
Check SEO issues on this page targeting [keyword]: [URL/content]
```
### Compare Against Competitors
```
Compare on-page SEO of [your URL] vs [competitor URL] for [keyword]
```
### Audit Content Before Publishing
```
Pre-publish SEO audit for this content targeting [keyword]: [content]
```
## Data Sources
> See [CONNECTORS.md](../../CONNECTORS.md) for tool category placeholders.
**With ~~SEO tool + ~~web crawler connected:**
Claude can automatically pull page HTML via ~~web crawler, fetch keyword search volume and difficulty from ~~SEO tool, retrieve click-through rate data from ~~search console, and download competitor pages for comparison. This enables fully automated audits with live data.
**With manual data only:**
Ask the user to provide:
1. Page URL or complete HTML content
2. Target primary and secondary keywords
3. Competitor page URLs for comparison (optional)
Proceed with the full audit using provided data. Note in the output which findings are from automated crawl vs. manual review.
## Instructions
When a user requests an on-page SEO audit:
1. **Gather Page Information**
```markdown
### Audit Setup
**Page URL**: [URL]
**Target Keyword**: [primary keyword]
**Secondary Keywords**: [additional keywords]
**Page Type**: [blog/product/landing/service]
**Business Goal**: [traffic/conversions/authority]
```
2. **Audit Title Tag**
```markdown
## Title Tag Analysis
**Current Title**: [title]
**Character Count**: [X] characters
| Criterion | Status | Notes |
|-----------|--------|-------|
| Length (50-60 chars) | ✅/⚠️/❌ | [notes] |
| Keyword included | ✅/⚠️/❌ | Position: [front/middle/end] |
| Keyword at front | ✅/⚠️/❌ | [notes] |
| Unique across site | ✅/⚠️/❌ | [notes] |
| Compelling/clickable | ✅/⚠️/❌ | [notes] |
| Matches intent | ✅/⚠️/❌ | [notes] |
**Title Score**: [X]/10
**Issues Found**:
- [Issue 1]
- [Issue 2]
**Recommended Title**:
"[Optimized title suggestion]"
**Why**: [Explanation of improvements]
```
3. **Audit Meta Description**
```markdown
## Meta Description Analysis
**Current Description**: [description]
**Character Count**: [X] characters
| Criterion | Status | Notes |
|-----------|--------|-------|
| Length (150-160 chars) | ✅/⚠️/❌ | [notes] |
| Keyword included | ✅/⚠️/❌ | [notes] |
| Call-to-action present | ✅/⚠️/❌ | [notes] |
| Unique across site | ✅/⚠️/❌ | [notes] |
| Accurately describes page | ✅/⚠️/❌ | [notes] |
| Compelling copy | ✅/⚠️/❌ | [notes] |
**Description Score**: [X]/10
**Issues Found**:
- [Issue 1]
**Recommended Description**:
"[Optimized description suggestion]" ([X] chars)
```
4. **Audit Header Structure**
```markdown
## Header Structure Analysis
### Current Header Hierarchy
```
H1: [H1 text]
H2: [H2 text]
H3: [H3 text]
H3: [H3 text]
H2: [H2 text]
H3: [H3 text]
H2: [H2 text]
```
| Criterion | Status | Notes |
|-----------|--------|-------|
| Single H1 | ✅/⚠️/❌ | Found: [X] H1s |
| H1 includes keyword | ✅/⚠️/❌ | [notes] |
| Logical hierarchy | ✅/⚠️/❌ | [notes] |
| H2s include keywords | ✅/⚠️/❌ | [X]/[Y] contain keywords |
| No skipped levels | ✅/⚠️/❌ | [notes] |
| Descriptive headers | ✅/⚠️/❌ | [notes] |
**Header Score**: [X]/10
**Issues Found**:
- [Issue 1]
- [Issue 2]
**Recommended Changes**:
- H1: [suggestion]
- H2s: [suggestions]
```
5. **Audit Content Quality** — Word count, reading level, comprehensiveness, formatting, E-E-A-T signals, content elements checklist, gap identification
> **Reference**: See [references/audit-templates.md](./references/audit-templates.md) for the content quality template (Step 5).
6. **Audit Keyword Usage** — Primary/secondary keyword placement across all page elements, LSI/related terms, density analysis
> **Reference**: See [references/audit-templates.md](./references/audit-templates.md) for the keyword optimization template (Step 6).
7. **Audit Internal Links** — Link count, anchor text relevance, broken links, recommended additions
> **Reference**: See [references/audit-templates.md](./references/audit-templates.md) for the internal linking template (Step 7).
8. **Audit Images** — Alt text, file names, sizes, formats, lazy loading
> **Reference**: See [references/audit-templates.md](./references/audit-templates.md) for the image optimization template (Step 8).
9. **Audit Technical On-Page Elements** — URL, canonical, mobile, speed, HTTPS, schema
> **Reference**: See [references/audit-templates.md](./references/audit-templates.md) for the technical on-page template (Step 9).
10. **CORE-EEAT Content Quality Quick Scan** — 17 on-page-relevant items from the 80-item CORE-EEAT benchmark
> **Reference**: See [references/audit-templates.md](./references/audit-templates.md) for the CORE-EEAT quick scan template (Step 10). Full benchmark